NEW DELHI: Sony's official India store, ShopAtSC, sells 27 BRAVIA televisions from Rs 28,490 for the 32 inch KD-32W835 to Rs 25,64,991 for the 115 inch BRAVIA 9 II. The cheapest 4K model is the 43 inch BRAVIA 2 II K-43S22M2 at Rs 53,190. Price as of 25 October 2026, 12:30 AM IST.
Every set on the list is selling below its printed MRP. The store shows both figures, and the gap is wide on the new True RGB sets: the 55 inch BRAVIA 7 II carries an MRP of Rs 3,59,900 but sells for Rs 2,01,390. Bank offers, where they apply, come on top and are not counted here.
Sony BRAVIA TV price list, October 2026
| Series | Size | Model | ShopAtSC price | MRP |
|---|---|---|---|---|
| BRAVIA 2 II | 32 inch HD Ready | KD-32W835 | Rs 28,490 | Rs 44,900 |
| BRAVIA 2 II | 43 inch | K-43S22M2 | Rs 53,190 | Rs 85,900 |
| BRAVIA 2 II | 43 inch | K-43S25M2 | Rs 55,090 | Rs 89,900 |
| BRAVIA 2 II | 50 inch | K-50S22M2 | Rs 67,440 | Rs 1,09,900 |
| BRAVIA 2 II | 50 inch | K-50S25M2 | Rs 69,340 | Rs 1,13,900 |
| BRAVIA 2 II | 55 inch | K-55S25M2 | Rs 70,290 | Rs 1,19,900 |
| BRAVIA 2 II | 65 inch | K-65S25M2 | Rs 91,190 | Rs 1,28,900 |
| BRAVIA 2 II | 75 inch | K-75S25M2 | Rs 1,33,940 | Rs 2,20,900 |
| BRAVIA 3 | 65 inch | K-65S30 | Rs 1,03,540 | Rs 1,51,900 |
| BRAVIA 3 II | 55 inch | K-55XR35M2 | Rs 90,240 | Rs 1,49,900 |
| BRAVIA 3 II | 65 inch | K-65XR35M2 | Rs 1,19,690 | Rs 1,89,900 |
| BRAVIA 3 II | 75 inch | K-75XR35M2 | Rs 1,64,340 | Rs 2,69,900 |
| BRAVIA 3 II | 85 inch | K-85XR35M | Rs 2,84,990 | Rs 4,99,900 |
| BRAVIA 3 II | 100 inch | K-100XR35M2 | Rs 4,52,190 | Rs 7,69,900 |
| BRAVIA 5 (Mini LED) | 55 inch | K-55XR55A | Rs 1,33,940 | Rs 1,83,900 |
| BRAVIA 5 (Mini LED) | 65 inch | K-65XR55A | Rs 1,62,440 | Rs 2,29,900 |
| BRAVIA 5 (Mini LED) | 75 inch | K-75XR55A | Rs 2,70,740 | Rs 3,67,900 |
| BRAVIA 8 II (OLED) | 55 inch | K-55XR80M2 | Rs 2,46,990 | Rs 3,67,900 |
| BRAVIA 8 II (OLED) | 65 inch | K-65XR80M2 | Rs 3,22,990 | Rs 4,59,900 |
| BRAVIA 7 II (True RGB) | 55 inch | K-55XR70M2 | Rs 2,01,390 | Rs 3,59,900 |
| BRAVIA 7 II (True RGB) | 65 inch | K-65XR70M2 | Rs 2,74,990 | Rs 4,39,900 |
| BRAVIA 7 II (True RGB) | 75 inch | K-75XR70M2 | Rs 3,70,490 | Rs 6,19,900 |
| BRAVIA 7 II (True RGB) | 85 inch | K-85XR70M2 | Rs 4,55,990 | Rs 7,19,900 |
| BRAVIA 7 II (True RGB) | 98 inch | K-98XR70M2 | Rs 8,09,390 | Rs 13,99,900 |
| BRAVIA 9 II (True RGB) | 75 inch | K-75XR90M2 | Rs 4,74,990 | Rs 8,39,900 |
| BRAVIA 9 II (True RGB) | 85 inch | K-85XR90M2 | Rs 6,07,990 | Rs 9,89,900 |
| BRAVIA 9 II (True RGB) | 115 inch | K-115XR90M2 | Rs 25,64,991 | Rs 45,99,900 |
BRAVIA 2 II: the entry 4K range
The BRAVIA 2 II is a 4K LED Google TV range sold in two model lines, S22M2 and S25M2. At 43 inches the S22M2 costs Rs 53,190 and the S25M2 costs Rs 55,090, a difference of Rs 1,900. At 50 inches the two cost Rs 67,440 and Rs 69,340. The S25M2 line goes up to 75 inches at Rs 1,33,940.
The only HD Ready set left is the 32 inch KD-32W835 at Rs 28,490. Anyone shopping for a bedroom TV at that size has no 4K Sony option on the store.
BRAVIA 3 II and BRAVIA 5
The BRAVIA 3 II line is listed with a 120Hz panel and Sony's XR processor in the product names. It starts at Rs 90,240 for 55 inches and climbs to Rs 1,19,690 for 65 inches, Rs 1,64,340 for 75 inches and Rs 2,84,990 for 85 inches. The 100 inch model costs Rs 4,52,190. The older BRAVIA 3 is still on sale in a 65 inch size at Rs 1,03,540.
The BRAVIA 5 is the Mini LED range. It costs Rs 1,33,940 at 55 inches, Rs 1,62,440 at 65 inches and Rs 2,70,740 at 75 inches. At 65 inches that is Rs 42,750 more than the BRAVIA 3 II.
OLED and True RGB at the top
The BRAVIA 8 II is the only OLED range on the list, at Rs 2,46,990 for 55 inches and Rs 3,22,990 for 65 inches. The new BRAVIA 7 II and BRAVIA 9 II are named True RGB sets with RGB LED backlighting. The 7 II runs from Rs 2,01,390 at 55 inches to Rs 8,09,390 at 98 inches.
The 9 II starts at 75 inches for Rs 4,74,990, with the 85 inch at Rs 6,07,990. The 115 inch set at Rs 25,64,991 is the single dearest product on the list. Its MRP is Rs 45,99,900.
Where the 65 inch money goes
Sixty-five inches is the one size where almost every range overlaps, so it is the easiest comparison. The BRAVIA 2 II costs Rs 91,190, the BRAVIA 3 II Rs 1,19,690, the BRAVIA 5 Rs 1,62,440, the BRAVIA 7 II Rs 2,74,990 and the BRAVIA 8 II OLED Rs 3,22,990. The step from the cheapest 65 inch set to the OLED is Rs 2,31,800.
Before you buy
Check the model code on the bill against the listing, since the same size often has two or three model lines at different prices. Sony sells paid extended warranty packs on the same store, priced by screen size and series. For rival prices see our Samsung TV price list, and for what retailers must honour on a TV warranty read our LG TV warranty report. Our earlier Sony Diwali offer report covers the 43 inch BRAVIA 2 II and Sony home theatre prices.
The prices are on Sony's ShopAtSC television page.
