IHCL Acquires Majority Stake in Brij Hotels, Bolstering Luxury and Spiritual Tourism Portfolio

In a major consolidation in the luxury hospitality sector, the Tata Group-backed Indian Hotels Company (IHCL) has announced the acquisition of a majority stake in the Varanasi-based boutique hotel chain, Brij Hotels. The deal is valued at approximately ₹225 crore.

This strategic move gives IHCL, the parent company of the Taj brand, a controlling interest in the portfolio founded by Udit Kumar and Anant Apurv Kumar. The founders, who hail from Varanasi’s illustrious Clarks Hotel family, have built Brij Hotels into a renowned name in hyperlocal luxury, with the iconic BrijRama Palace on the banks of the Ganges serving as their flagship property.

Key Highlights: The Deal: IHCL will acquire a 51% controlling stake in the company. Valuation: The transaction involves an investment of ₹225 crore.

Strategic Fit: The acquisition aligns with IHCL’s strategy to expand its footprint in the boutique luxury segment and capitalize on the growing spiritual tourism market in cities like Varanasi.

The founders will retain the remaining stake and continue to be involved in the brand's operations, ensuring the preservation of the unique local heritage that defines the Brij experience.