MUMBAI: Samsung's Galaxy S26 Ultra with 256GB storage is selling for Rs 1,39,999 on Reliance Digital, Rs 30,000 below its marked price of Rs 1,69,999. The retailer has applied the same Rs 30,000 cut to Samsung's two newest foldables: the Galaxy Z Fold8 256GB is Rs 1,74,999 against an MRP of Rs 2,04,999, and the Z Fold8 Ultra 256GB is Rs 1,94,999 against Rs 2,24,999. Price as of 19 October 2026, 12:31 AM IST, for all three.

These are listed selling prices on the product pages, before any card offer. For buyers who have been waiting for a festive cut on a Samsung flagship, this is the clearest one at a large Indian retailer so far this month.

Samsung flagship prices at Reliance Digital

Here is what the three listings showed at the time of checking. All three are the 12GB RAM, 256GB storage versions.

Galaxy S26 Ultra (Black): Rs 1,39,999, down from an MRP of Rs 1,69,999. Galaxy Z Fold8 (Graphite): Rs 1,74,999, down from Rs 2,04,999. Galaxy Z Fold8 Ultra (Graphite): Rs 1,94,999, down from Rs 2,24,999.

The S26 Ultra cut works out to roughly 18 percent. On the foldables, the same Rs 30,000 is a smaller share of a higher price, about 15 percent on the Fold8 and 13 percent on the Fold8 Ultra. Reliance Digital lists other colours as separate products, and their prices can differ, so check the exact colour you want before you order.

What the S26 Ultra offers at this price

Reliance Digital's listing describes the S26 Ultra as a 12GB RAM, 256GB phone with a built-in privacy display, a 5,000mAh battery and Samsung's Galaxy AI tools such as Photo Assist and Creative Studio. A privacy display is designed to limit what people sitting beside you can see on your screen.

At these prices, the Fold8 costs Rs 35,000 more than the S26 Ultra, and the Fold8 Ultra adds another Rs 20,000 on top. That premium buys the folding inner screen, so the choice comes down to whether you will use a tablet-sized display often enough to justify it.

At Rs 1,39,999, the S26 Ultra now costs Rs 24,901 less than the 256GB iPhone 18 Pro, which is Rs 1,64,900 at the same retailer, and Rs 39,901 less than the larger iPhone 18 Pro Max at Rs 1,79,900 on Apple's own store. For anyone choosing between the two big flagships this Diwali, that gap has grown wide.

The Fold8 Ultra listing names Galaxy AI, Now Nudge and Photo Assist, along with what Samsung calls a customised processor. We compared both Fold8 models with vivo's rival in our vivo X Fold6 versus Galaxy Z Fold8 report, when the Samsung prices were still at MRP.

Card offers and checkout

Reliance Digital applies bank and card offers at the payment step, not in the price shown on the product page. Any extra saving from a credit or debit card offer will appear only when you reach payment, and it depends on your card and the offer running that day. We did not count any card offer in the prices above.

Samsung ran its own sale earlier this month. Our report on Samsung Week 2026 lists what the S26 range cost on Samsung.com then. If you are comparing, check Samsung's own store on the same day as Reliance Digital, because both change prices without notice.

How to buy

The phones are sold through Reliance Digital's website and app, with delivery or store pickup depending on your PIN code. Before you pay, confirm three things on the final screen: the colour and storage, the total after any card offer, and the delivery date. If you want to use an older phone in exchange, the value is set by the retailer's assessment and is separate from the price cut.

Reliance Digital has run similar flagship listings this month, including the OnePlus 15 at Rs 84,999. The Samsung prices in this report come from the retailer's listings for the Galaxy S26 Ultra, the Galaxy Z Fold8 and the Galaxy Z Fold8 Ultra.