BENGALURU: Simple Energy, the electric two-wheeler maker headquartered in Yelahanka, Bengaluru, now lists three scooter families on its website: the Simple One, the Simple Ultra and the newer Simple Wave range. The company's home page shows prices starting at Rs 2,04,999 for the Simple One and Rs 2,44,999 for the Simple Ultra, both marked with an asterisk, and a booking amount of Rs 1,947. This explainer sets out what the company sells, using only figures it publishes.
Simple One and Simple Ultra
The Simple One page describes a 5.0 kWh battery and an IDC range of up to 265 km. IDC stands for Indian Driving Cycle, the test cycle used for the claimed range, so real-world distances can differ with load, speed and road conditions. The company lists 0 to 40 km/h in 2.55 seconds, 72 Nm of torque and a 0 to 80 percent charge in 5 hours 20 minutes.
The Simple Ultra sits above it. The home page lists a claimed range of up to 400 km and 0 to 40 km/h in 2.77 seconds, a 6.5 kWh battery, and, in a comparison table on the Simple One page, a 0 to 80 percent charge in 4 hours. The company also lists more than 250 charging points on the Ultra page. Prices are shown as "starting at", so the final on-road figure will depend on the variant, the city and applicable charges.
The Wave family
The Simple Wave range is pitched as a family all-rounder. The website lists three versions with claimed IDC ranges: Wave+ at 243 km and a top speed of 90 km/h, Wave at 171 km and 90 km/h, and Wave S at 132 km and 75 km/h. The page does not show prices for these versions in the section reviewed, so none are quoted here.
The company says it sells through more than 50 stores and publishes a dealer locator and a "Become a Dealer" page. It also offers a Simple SuperPack subscription for upkeep and an extended warranty covering the battery and motor. A 24x7 roadside assistance service is shown as "coming soon".
Software, the app and ownership
Simple Energy puts software at the centre of its pitch. The Simple Ultra page refers to an in-house operating system called SimpleOS, the Simple One page says its display unit is certified through standard IP67 testing, and the Simple app lets owners explore and monitor the scooter. IP67 is a standard rating for protection against dust and temporary immersion in water, so it describes the display, not the whole vehicle.
Buyers can book online and book a test ride from the same pages, and the site carries an EMI calculator and a savings calculator that compares running costs with a petrol scooter under stated assumptions. Brochures and owner's manuals for each model are available to download.
Simple Energy's website gives its legal name as Simpleenergy Private Limited and lists its corporate identification number in the footer. Customer queries go to care@simpleenergy.in or the phone line listed in the page footer, which runs Monday to Saturday.
The figures above are manufacturer claims. Dalimss News has not tested the scooters, and the company does not publish on these pages how many units it has delivered. Anyone planning to buy should read the current terms behind each asterisk before paying.
